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Academic Program Guide

Retail Entrepreneurship

College: Jim Moran School of Entrepreneurship
Degree: BS
Limited Access: Yes

Contact: JMS Advising
Address: 218 Shaw Building (RSB)
Phone: (850) 644-7158

Description of Major
The Retail Entrepreneurship major prepares men and women for executive training programs and other entry-level positions in retail merchandising and product development within a diverse range of retail and retail-related businesses. The industry-savvy Retail Entrepreneurship curriculum produces highly marketable graduates able to contribute immediately to the successful management and operations of retail and retail-related companies whether through corporate operations, the product development function, or store operations.

The curriculum places a strong emphasis on industry-relevant technology, including product development and merchandising software, and professional experience through a required internship. Courses in the Retail Entrepreneurship curriculum include content related to merchandising strategy, consumer behavior, design principles, forecasting, buying, sourcing, planning, allocating, distribution, inventory management, store organization, visual merchandising, and sales. Emphasis is placed on soft goods and fashion-driven products.

Prerequisite Coursework

Prerequisite Coursework: (18 hours)
The following courses must be completed with a C minus or better:

LDR XXXX (3) Any Leadership Course
ECO X013 (3) Principles of Macroeconomics
ECO X023 (3) Principles of Microeconomics
MAC 1105 (3) College Algebra or higher math
STA X023 (3) Business Statistics
ENT 2000 (3) Introduction to Entrepreneurship

Note: State-wide common prerequisites are always under review. For the most current information and for acceptable alternative courses, visit the “Common Prerequisites Manual.” This is available from the “Student Services” section of .

Requirements for Progression to the Upper-Division Major:
Students must complete at least 52 hours of coursework with an overall GPA of 2.70 or higher, all General Education requirements completed (including both freshman English composition and mathematics) or completion of an A.A. degree. Students must also have successfully completed the required prerequisites for the major, each with a final grade of C minus or better.


Major Program of Studies at FSU: (60 hours)

Students must complete requirements in place at the time they enter the major. As advising is critical to successful program completion, students should consult with a departmental advisor as early as possible.

All required coursework listed below, including electives, must be completed with a final grade of C minus or higher.

General Core Requirements for JMS Majors: (12 hours)
ECO 3041 (3) Personal Finance
ENT 4122 (3) Go-To-Market Strategies
ENT 3XXX (3) Accounting for Entrepreneurship
ENT 1940 (0) Pre Internship
ENT 4943 (3) Internship

Required Courses for this Major: (24 hours)
CTE 1401 (3) Introduction to Textile Science
CTE 3763 (3) Design Principles and Analysis
CTE 3055 (3) Computer Applications
CTE 3806 (3) Evolution and the Current State of the Retail Industry
CTE 3808 (3) Consumers in the Marketplace
CTE 4822 (3) Quantitative Merchandising Management
CTE 3431 (3) Product Development
ENT 4114 (3) Business Plan Design

Each student will be required to select a track within the major, in either Retail Merchandising or Product Development.

Retail Merchandising Track required courses:(15 hours)
CTE 3835 (3) Visual Merchandising
CTE 4826 (3) Retail Buying
CTE 4XXX (3) E-Commerce/Digital
CTE 4843 (3) Retail Branding
CTE 4XXX (3) Supply Chain Management

Product Development Track required courses:(16 hours)
CTE 4829 (3) Global Sourcing
CTE 3416 (3) Retail Technology
CTE 4443 (4) Product Evaluation
CTE 4XXX (3) Sustainability/Social Responsibility
CTE 4XXX (3) Senior Capstone

All students should complete at least two electives (6 hours) offered by the Jim Moran School of Entrepreneurship.

Computer Skills Competency: CTE 3055 (3) Computer Applications meets this requirement for this major.

Oral Communication Competency: (0-3 hours)
Students must demonstrate the ability to orally transmit ideas and information clearly. This requirement may be met through with an approved college-level course.

Minimum Program Requirements - Summary
Total Hrs. Required: 120
General Education: 36
Prerequisites: 0-6 beyond General Education or major coursework
Major Coursework: 57-58
Minor Coursework: 0
Computer Skills: 3
Oral Competency: 0-3
Electives to bring total hours to 120

Mapping is FSU’s academic advising and monitoring system. Academic progress is monitored each Fall and Spring semester to ensure that students are on course to earn their degree in a timely fashion. Transfer students must meet mapping guidelines to be accepted into their majors. The map for this major may be found at

1. A minimum of 45 hours at the 3000 level or above, 30 of which must be taken at this University.
2. Half of the major course semester hours must be completed in residence at this University.
3. The final 30 hours must be completed in residence at this University.

Employment Information
Salary Information: National Association of Colleges and Employers, Occupational Outlook Handbook

Representative Job Titles: Executive Trainee or entry-level Manager leading to a variety of positions including: Department Manager, Asst. Store Manager, District or Regional Manager, Assistant Buyer, Buyer, Quality Assurance Assistant, Quality Assurance Manager, Product Development Assistant, Product Development Manager, General Merchandise Manager, Divisional Merchandise Manager, Assistant Planner, Planner, Assistant Allocator, Allocator, Vendor Representative, Salesperson, Visual Merchandising Manager, Advertising Manager, Sales Promotion Manager, Distribution Center Manager, Recruiter, Trainer, Human Resource Manager, College Relations Manager, Stylist, Vendor Rep/Showroom Rep, and E-Commerce.

Representative Employers: Department Store Retailers, Mass Merchandisers, Discount Merchandisers, Large and Small Specialty Stores, Electronic Shopping Networks, Fashion Publications, Food Retailers, Fiber and Fabric Manufactures, Entertainment Retailers, U.S. and State Governments, Online Retailors, Distribution Centers.

View Retail Entrepreneurship Academic Map