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Academic Program Guide

Retail Entrepreneurship

College: Jim Moran College of Entrepreneurship
Degree: BS
Limited Access: Yes

Contact: JMC Advising
Address: 218 Shaw Building (RSB)
Phone: (850) 644-7158

Description of Major

*Please Note: Face-to-face/in-person instruction of this program is available ONLY at the main campus in Tallahassee, FL. This program is NOT available via Online/Distance Learning.*

The Retail Entrepreneurship major prepares men and women for executive training programs and other entry-level positions in retail merchandising and product development within a diverse range of retail and retail-related businesses. The industry-savvy Retail Entrepreneurship curriculum produces highly marketable graduates able to contribute immediately to the successful management and operations of retail and retail-related companies whether through corporate operations, the product development function, or store operations.

The curriculum places a strong emphasis on industry-relevant technology, including product development and merchandising software, and professional experience through a required internship. Courses in the Retail Entrepreneurship curriculum include content related to merchandising strategy, consumer behavior, design principles, forecasting, buying, sourcing, planning, allocating, distribution, inventory management, store organization, visual merchandising, and sales. Emphasis is placed on soft goods and fashion-driven products.

Prerequisite Coursework

Prerequisite Coursework: (15 hours)
The following courses must be completed with a C minus or better:

LDR XXXX (3) Any Leadership Course
ECO X013 (3) Principles of Macroeconomics
ECO X023 (3) Principles of Microeconomics
MAC 1105 (3) College Algebra or higher math
STA X023 (3) Business Statistics

Note: State-wide common prerequisites are always under review. For the most current information and for acceptable alternative courses, visit the “Common Prerequisites Manual.” This is available from the “Student Services” section of .

Admission Requirements to the Upper-Division Major:
Students at FSU should apply in the spring semester of their sophomore year to start the process of being accepted into the Entrepreneurship program the following Fall. More information and the application form are available on the web at .

Students, including transfer students, must apply by February 1st, 2024 and be committed to the 2-year curriculum (no courses are guaranteed to be offered in the summer). Admission criteria include academic achievement, evidence of prior entrepreneurial activity, and a compelling essay describing why you want to be an entrepreneur. Students must complete the admission requirements for this limited access program no later than the end of their second year in order to continue as a Retail Entrepreneurship major.

Admission to the limited access JMC programs requires the following:
1) completion of at least 52 semester hours; and
2) a cumulative grade point average on all college work attempted of at least 2.70; and
3) satisfactory completion of all required prerequisite coursework with a final grade of C minus or better in each; and
4) Application to the Jim Moran College of Entrepreneurship.


Major Program of Studies at FSU: (60 hours)

Students must complete requirements in place at the time they enter the major. As advising is critical to successful program completion, students should consult with a departmental advisor as early as possible.

All required coursework listed below, including electives, must be completed with a final grade of C minus or higher.

General Core Requirements for JMC Majors: (21 hours)
ECO 3041 (3) Personal Finance
ENT 2000 (3) Introduction to Entrepreneurship
ENT 4122 (3) Go-To-Market Strategies
ENT 3451 (3) Entrepreneurs Guide to Accounting
ENT 3513 (3) Market Solutions to Social Problems
ENT 4114 (3) Business Plan Design
ENT 1940 (0) Internship Prep (Fall Only)
ENT 4943 (3) Internship
ENT 1942 (0) Internship Prep - Next Level

Required Courses for this Major: (18 hours)
CTE 1401 (3) Introduction to Textiles
CTE 3055 (3) Computer Applications
CTE 3806 (3) Introduction to Merchandising
CTE 3808 (3) Consumers in the Marketplace
CTE 4822 (3) Retail Math
CTE 3431 (3) Product Development Process

Students must complete six (6) of the following courses:(18-19 hours)
CTE 3416 (3) Retail Technologies
CTE 3835 (3) Visual Merchandising
CTE 4443 (4) Quality Assurance
CTE 4470 (3) Sustainability
CTE 4605 (3) Supply Chain Management
CTE 4811 (3) E-Commerce
CTE 4812 (3) Retail Branding
CTE 4826 (3) Retail Buying
CTE 4829 (3) Global Sourcing
CTE 4868 (3) PD Capstone

All students should complete at least two electives (6 hours) offered by the Jim Moran College of Entrepreneurship.

Digital Literacy: (3 hours)
Satisfy this requirement by earning a grade of "C minus" or higher in in an approved Digital Literacy course.

Oral Communication Competency: (0-3 hours)
Students must demonstrate the ability to orally transmit ideas and information clearly. This requirement may be met through with an approved college-level course.

Minimum Program Requirements - Summary
Total Hrs. Required: 120
General Education: 36
Prerequisites: 15 beyond General Education or major coursework
Major Coursework: 60
Minor Coursework: 0
Digital Literacy: 3
Oral Competency: 0-3
Electives to bring total hours to 120


Mapping is FSU’s academic advising and monitoring system. Academic progress is monitored each Fall and Spring semester to ensure that students are on course to earn their degree in a timely fashion. Transfer students must meet mapping guidelines to be accepted into their majors. The map for this major may be found at


1. A minimum of 45 hours at the 3000 level or above, 30 of which must be taken at this University.
2. Half of the major course semester hours must be completed in residence at this University.
3. The final 30 hours must be completed in residence at this University.

Employment Information

Salary Information: For more information go to: National Association of Colleges and Employers ( or the Occupational Outlook Handbook ( provided by the U.S. Bureau of Labor Statistics.

Representative Job Titles: Executive Trainee or entry-level Manager leading to a variety of positions including: Department Manager, Asst. Store Manager, District or Regional Manager, Assistant Buyer, Buyer, Quality Assurance Assistant, Quality Assurance Manager, Product Development Assistant, Product Development Manager, General Merchandise Manager, Divisional Merchandise Manager, Assistant Planner, Planner, Assistant Allocator, Allocator, Vendor Representative, Salesperson, Visual Merchandising Manager, Advertising Manager, Sales Promotion Manager, Distribution Center Manager, Recruiter, Trainer, Human Resource Manager, College Relations Manager, Stylist, Vendor Rep/Showroom Rep, and E-Commerce.

Representative Employers: Department Store Retailers, Mass Merchandisers, Discount Merchandisers, Large and Small Specialty Stores, Electronic Shopping Networks, Fashion Publications, Food Retailers, Fiber and Fabric Manufactures, Entertainment Retailers, U.S. and State Governments, Online Retailors, Distribution Centers.

View Retail Entrepreneurship Academic Map