Advertising (Communications)
ACADEMIC MAP (Effective Summer 2022 and after)
*Please Note: Face-to-face/in-person instruction of this program is available ONLY at the main campus in Tallahassee, FL. This program is NOT available via Online/Distance Learning.*
This map is a term-by-term sample course schedule. The milestones listed to the right of each term are designed to keep you on course to graduate in four years. The Sample Schedule serves as a general guideline to help you build a full schedule each term. The General Education and Elective courses must be selected to satisfy all area and diversity requirements unless your program meets these requirements with major courses. Milestones are courses and special requirements necessary for timely progress to complete a major. Missing milestones will result in one of two types of map registration stops. The first level (Degree Map Off-track) is placed following grade posting if the student has missed a milestone (course and/or GPA) for the first time in the major. If a student is in non-compliance with milestones for two (2) consecutive semesters (excluding summers), a Major Change Required stop is placed on the student's registration.
The Advertising Major is a limited-access major. Acceptance into the School of Communication is competitive and occurs once a year in the spring semester to begin the following summer or fall semester. For complete information regarding admission requirements and the application, see http://comm.cci.fsu.edu.
Mapping Coordinator: Omar Ellison
Email: Omar.Ellison@cci.fsu.edu
Sample Schedule and Required Milestones by Term
Sample Schedule: Term 1 hrs |
ENC1101 Freshman Composition3 |
MAC1105 College Algebra 3 |
GE History 3 |
GE Core Natural Science with Lab4 |
Required Milestones: Term 1 |
Complete ENC1101 ( ≥ C minus ) |
Overall GPA ≥ 2.80 |
Sample Schedule: Term 2 hrs |
ENC2135 Research, Genre, and Context 3 |
STA2023 Business Statistics or STA2122 Applied Statistics3 |
GE Core Humanities/Cultural Practice3 |
First Language proficiency course3-4 |
GE Natural Science3 |
Required Milestones: Term 2 |
Complete ENC2135 ( ≥ C minus ) |
Complete 1st GE Mathematics course (MAC1105) ( ≥ C minus ) |
Overall GPA ≥ 2.90 |
Sample Schedule: Term 3 hrs |
GE Core Social Science3 |
Second Language proficiency course3-4 |
Diversity Course3 |
GE Ethics3 |
Minor course3 |
Required Milestones: Term 3 |
Complete 2nd GE Mathematics/Statistics course (STA2023 or STA2122) ( ≥ C minus ) |
See Academic Advisor in Communication |
Overall GPA ≥ 3.00 |
Sample Schedule: Term 4 hrs |
Third Language proficiency course3-4 |
GE Social Science3 |
GE Humanities/Cultural Practice3 |
Minor Course3 |
Minor Course/Elective3 |
Required Milestones: Term 4 |
Apply by 1st business day in Feb. no later than 5:00pm to School of Communication |
Complete 52 hours and General Education Math & English |
Complete E-Series Course |
Overall GPA ≥ 3.00 |
Sample Schedule: Term 5 hrs |
ADV3001 Advertising Strategy3 |
ADV3008 Principles of Advertising3 |
COM3310 Communication Research Methods3 |
COM4470 Desktop Multimedia3 |
Communication Elective (See approved list)3 |
Required Milestones: Term 5 |
Complete ADV3001 with a C minus or better |
Complete ADV3008 with a C minus or better |
Complete COM3310 with a C minus or better |
Complete COM4470 with a C minus or better |
Civics Literacy requirement |
Overall GPA ≥ 3.00 |
Sample Schedule: Term 6 hrs |
ADV4300 Media Planning3 |
SPC2608 Public Speaking3 |
Minor Course3 |
Elective Course 3 |
Elective Course 3 |
Required Milestones: Term 6 |
Complete ADV4300 with a C minus or better |
Complete SPC2608 with a C minus or better |
Overall GPA ≥ 3.00 |
Summer hrs |
COM4945 (Internship with faculty approval)6 |
Sample Schedule: Term 7 hrs |
ADV3352 Mass Media Law 3 |
PUR3000 Introduction to Public Relations3 |
Communication Elective(see approved list)3 |
Minor Course3 |
Required Milestones: Term 7 |
Complete ADV3352 with a C minus or better |
Complete PUR3000 with a C minus or better |
Complete Pre-Graduation check |
See Academic Advisor in Communication |
Overall GPA ≥ 3.00 |
Sample Schedule: Term 8 hrs |
ADV4800 Advertising Campaign3 |
Elective Course/Minor Course3 |
Elective Course/Minor Course3 |
Minor Course3 |
Elective Course3 |
Required Milestones: Term 8 |
Apply for Graduation in 1st two weeks |
Complete ADV4800 with a C minus or better |
Complete Scholarship in Practice Course |
Overall GPA ≥ 3.00 |
Employment Information
Representative Job Titles Related to this Major: Layout Coordinator, Digital Advertising Specialist, Media Planner, Media Buyer, Media Sales Representative, Benefits manager, Lobbyist, Account Manager, Employee Service/Welfare Manager, Public Relations Manager, Creative Director, Fundraiser, Marketing Researcher, Market Research Analyst, Labor Relations Consultant, Media Relations Coordinator, Production Department Assistant, Marketing Researcher, Promotions Worker, Project Manager, Personnel manager, Special Events Coordinator, Promotional Manager, Publicity Director, Writer
Representative Employers: Advertising Agencies/Departments, Marketing Departments, Publishing Companies, Consulting Firms, News and Information Offices, Radio/Television/Cable Companies, Corporate Communications Offices, Newspapers, Theatres, Government Organizations, Nonprofit Organizations, Universities, Lobby Organizations, Public Relations Firms, Video Production Companies, Human Resources Departments, Personnel Departments, training Departments
International Opportunities: International study is available for all students and may include opportunities for internships or taking course work towards various majors and minors. International study may have an impact on the MAP; therefore, it is important to consult with the academic advisor before participating. Interested students can find information about international study, research, internships, and service opportunities at: global.fsu.edu/undergraduate-students/going-abroad.
This Map is not a contract, either expressed or implied, between the University and the student, but represents a flexible program of the current curriculum which may be altered from time to time to carry out the academic objectives of the University. The University specifically reserves the right to change, delete or add to any Map at any time within the student’s period of study at the University.
View Advertising (Communications) Program Guide