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Academic Program Guide


Marketing


College: Business
Degree: BS
Limited Access: Yes

Contact: College of Business Undergraduate Programs Office
Address: 328 Rovetta Business Building, FSU PO Box 3061110
Phone: (850) 644-3892
Email:


Description of Major
Marketing is one of the three basic functions of business and involves the study successful products, including new product development, promotion, pricing and distribution of products that satisfy the needs and wants of customers. The methods, policies, costs and problems of the producer, middle man, consumer, and industrial user are also studied. The purpose of the major in marketing is to acquaint the student with the basic character and scope of marketing and its critical role in successful businesses. Courses provide experiences in problem solving and management decision making.

In the first two years at FSU, students should take courses to complete the following: General Education requirements, Writing requirement, Multicultural Course requirements, and Prerequisite Coursework requirements. Some courses may fulfill requirements in multiple areas. Electives in the first two years should focus on gaining additional exposure to the social and behavioral sciences, and on improving communication and analytical reasoning skills.


Prerequisite Coursework

Prerequisite Coursework: (21 hours)
The following courses must be completed with a C minus or better:

ACG X021 (3) Introduction to Financial Accounting
ACG X071 (3) Introduction to Managerial Accounting
* CGS X518 (3) Spreadsheets for Business or CGS X100 (3) Microcomputer Applications for Business or
ECO X013 (3) Principles of Macroeconomics
ECO X023 (3) Principles of Microeconomics
MAC X233 (3) Calculus for Business and Non-Physical Sciences
STA X023 (3) Business Statistics

* Students taking CGS X100 or other approved course will also need to take CGS 2518 at FSU.

Note: State-wide common prerequisites are always under review. For the most current information and for acceptable alternative courses, visit the “Common Prerequisites Manual.” This is available from the “Student Services” section of http://www.flvc.org .

Admission Requirements to the Upper-Division Major
Admission to the limited access business programs requires the following:
1) completion of at least 52 semester hours;
2) a cumulative grade point average on all college work attempted of at least 2.90; and
3) satisfactory completion of all required prerequisite coursework.


Requirements

Major Program of Studies at FSU: (48-51 hours; depending on if CGS 2518 was taken as a prerequisite)

Courses taken at a Community College may not be substituted for 3000/4000 level courses.

Non-Business Required Course (0-3 hours)
CGS 2518 (3) Spreadsheets for Business

Lower-Division Requirement (3 hours)
RMI 2302 (3) Risk in Business and Society

This course is a Term 4 milestone. Transfer students must complete it in their first term of enrollment at FSU.

General Business Core Requirements for Marketing Majors (18 hours)
A grade of C minus or better must be earned in each course.

BUL 3310 (3) The Legal and Ethical Environment of Business
FIN 3403 (3) Financial Management of the Firm
GEB 3213 (3) Business Communications
MAN 3240 (3) Organizational Behavior
MAR 3023 (3) Basic Marketing Concepts
ISM 3541 (3) Introduction to Business Analytics

General Business Breadth Requirements for Marketing Majors (9 hours):
Each course selected must be completed with a grade of C minus or better.

Complete the following three (3) courses:
MAN 3600 (3) Multinational Business Operations or MAR 3400 (3) Professional Selling
QMB 3200 (3) Quantitative Methods for Business Decisions
MAN 4752 (3) Competitive Dynamics

Major Area Requirements for Marketing Majors (18 hours):
A grade of C minus or better must be earned in each course used to satisfy the marketing major area requirements. No course may be used to satisfy part of the major area requirements and part of the general business breadth requirements.

Complete the following three (3) courses:
MAR 3503 (3) Consumer Behavior
MAR 4480 (3) Marketing Strategy
MAR 4613 (3) Marketing Research

Plus three (3) electives from the following list of courses:
ISM 3124 (3) Business Case Analysis & Solution Development
MAN 3504 (3) Services Operations Management
* MAN 3600 (3) Multinational Business Operations
MAR 3231 (3) Retailing Management
MAR 3323 (3) Promotional Management
* MAR 3400 (3) Professional Selling
MAR 3461 (3) Principles of Purchasing
MAR 3711 (3) Sports, Recreation, and Entertainment Marketing
MAR 4156 (3) Multinational Marketing
MAR 4203 (3) Logistics and Supply Chain Management
MAR 4403 (3) Sales Management
MAR 4415 (3) Advanced Sales Techniques
MAR 4462 (3) Seminar in Purchasing/Materials Management
MAR 4524 (3) Consumer Demand Analytics with Big Data
MAR 4614 (3) Advanced Marketing Research
MAR 4717 (3) Strategic Sports Marketing
MAR 4721 (3) Electronic Marketing
MAR 4841 (3) Services Marketing
MAR 4939r (3) Marketing Seminar
MAR 4941 (3) Marketing Internship

* Cannot satisfy both the Marketing major and the Business Breadth requirement.

Computer Skills Competency: (0 hours beyond prerequisites) CGS 2100 (3) or CGS 2518 (3).

Oral Communication Competency: (0 hours beyond other requirements)
Students must demonstrate the ability to orally transmit ideas and information clearly. Business majors complete GEB 3213.

Minimum Program Requirements - Summary
Total Hours Required 120
General Education 36*
Prerequisite Coursework 21*
Major Coursework 48-51
Minor Coursework 0
Computer Skills 0 beyond prerequisites
Oral Competency 0 beyond other requirements

Electives to bring total hours to 120 (must complete at least 60 hours outside of business)

*Some Prerequisite courses may also be counted as part of General Education requirements.


Mapping
Mapping is FSU’s academic advising and monitoring system. Academic progress is monitored each Fall and Spring semester to ensure that students are on course to earn their degree in a timely fashion. Transfer students must meet mapping guidelines to be accepted into their majors. You may view the map for this major at www.academic-guide.fsu.edu/.


Remarks
1. Must complete at least 60 hours outside of business.
2. A minimum of 45 hours at the 3000 level or above, at least 30 of which must be taken at this University.
3. At least half of the major course semester hours must be completed in residence at this University. After enrolling at this University, all remaining major course requirements must be completed at this University.
4. The final 30 hours must be completed in residence at this University.


Employment Information
Salary Information: National Association of Colleges and Employers, Occupational Outlook Handbook

Representative Job Titles Related to this Major: Sales Representative, Purchasing Agent, Warehouse Manager, Marketing Research Analyst, Wholesaler, Brand Management, Sales Manager, Consumer & Industrial Advertising Manager, Consumer Research Analyst, Manufacturer’s Representative, Store Manager, Public Relations Manager, Inventory Control Agent, Buyer

Representative Employers: Department Stores, Consumer Goods Firms, Banks, Manufacturers, Food Distributors, Car Rental Companies, Computer Industry, Brokerage Houses, Industrial Marketers, Motel/Hotel Industry, Insurance Companies.


View Marketing Academic Map