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Academic Program Guide


Marketing


ACADEMIC MAP (Effective Summer 2017 and after)

This map is a term-by-term sample course schedule. The milestones listed to the right of each term are designed to keep you on course to graduate in four years. The Sample Schedule serves as a general guideline to help you build a full schedule each term. The General Education and Elective courses must be selected to satisfy all area and multicultural requirements unless your program meets these requirements with major courses. Milestones are courses and special requirements necessary for timely progress to complete a major. Missing milestones will result in one of two types of map registration stops. The first level (Degree Map Off-track) is placed following grade posting if the student has missed a milestone (course and/or GPA) for the first time in the major. If a student is in non-compliance with milestones for two (2) consecutive semesters (excluding summers), a Major Change Required stop is placed on the student's registration.

Marketing is a limited-access major. To be admitted to the major, you must have completed at least 52 hours, have earned a “C minus“ or better in the Admission Prerequisite Courses (CGS2100 or CGS2518, MAC2233, ECO2013, ECO2023, ACG2021, ACG2071 & STA2023), and have the required overall GPA.

Marketing is one of the three basic functions of business and involves the study of various business activities including product development, promotion, pricing, and distribution of items compatible with the needs and wants of the customer. The methods, policies, costs, and problems of the producer, middleman, consumer, and industrial user are studied. The purpose is to acquaint the student with the basic character and scope of marketing and its primary role in business operations. Courses provide experience in problem solving and management decision-making.

Students should complete multicultural (x/y) requirements through their General Education coursework.

Mapping Coordinator: Trevor Bryan
Email: tsbryan@fsu.edu

Sample Schedule

Term 1 hrs
ENC1101 Freshman Composition3
MAC1105 College Algebra or higher mathematics3
CGS2100 Computer Apps. for Business, ECO2013 Macroeconomics or ECO2023 Microeconomics3
GE History3
IFS course3
Milestones 1
Overall GPA 2.7 or higher
Complete ENC1101 ( ≥ C minus )
Complete (or waive) MAC1105 ( ≥ C minus )
Term 2 hrs
ENC2135 Research, Genre, and Context 3
MAC2233 Calculus for Business 3
CGS2100 Computer Apps. for Business, ECO2013 Macroeconomics or ECO2023 Microeconomics3
GE Core Humanities/Cultural Practice or Ethics3
Writing course3
Milestones 2
Overall GPA 2.8 or higher
Complete 2 Admission Prerequisites
Complete ENC2135 ( ≥ C minus )
Complete MAC2233 ( ≥ C minus )
Term 3 hrs
CGS2100 Computer Apps. for Business, ECO2013 Macroeconomics or ECO2023 Microeconomics3
STA2023 Business Statistics3
ACG2021 Introduction to Financial Accounting3
GE Natural Science3
RMI2302 Risk in Business and Society3
Milestones 3
Overall GPA 2.9 or higher
Complete 4 Admission Prerequisites
Term 4 hrs
ACG2071 Introduction to Managerial Accounting3
GE Humanities/Cultural Practice or Ethics3
SIP course3
CGS2518 Spreadsheets for Business3
GE Core Natural Science with Lab4
Milestones 4
Overall GPA 2.9 or higher
Complete all 7 Admission Prerequisites
Complete RMI2302
Term 5 hrs
MAR3023 Basic Marketing Concepts3
QMB3200 Quantitative Methods for Business Decisions3
Business Core course3
Business Core course3
Elective 3
Milestones 5
Complete MAR3023 with a final grade of C minus or better
Term 6 hrs
Marketing Major course3
MAN 3600 Multinational Business Operations or MAR 3400 Professional Selling3
Business Core course3
Business Core course3
Business Core course3
Milestones 6
(no Milestones)
Term 7 hrs
Marketing Major course3
Marketing Major course3
Marketing Major course3
GE Natural Science with Lab4
Elective3
Milestones 7
Complete a Pre-Graduation Check
Complete all 6 Business Core Courses, each with a C minus or better
Term 8 hrs
Marketing Major Course3
Marketing Major Course3
MAN4752 Competitive Dynamics3
Electives6
Milestones 8
Apply for Graduation in 1st two weeks

Employment Information
Representative Job Titles Related to this major: Sales Representative, Purchasing Agent, Warehouse Manager, marketing Research Analyst, Wholesaler, Brand Management, Sales Manager, Consumer & Industrial Advertising manager, Consumer Research Analyst, Manufacturer’s Representative, Store Manager, Public Relations manager, Inventory Control Agent, Buyer

Representative Employers: Department Stores, consumer Goods Firms, Banks, Manufacturers, Food Distributors, Car Rental Companies, Computer Industry, Brokerage Houses, Industrial Marketers, Motel/Hotel Industry, Insurance Companies

International Opportunities: International study is available for all students and may include opportunities for internships or taking course work towards various majors and minors. International study may have an impact on the MAP; therefore, it is important to consult with the academic advisor before participating. Interested students can find information about international study, research, internships, and service opportunities at: global.fsu.edu/undergraduate-students/going-abroad.

This Map is not a contract, either expressed or implied, between the University and the student, but represents a flexible program of the current curriculum which may be altered from time to time to carry out the academic objectives of the University. The University specifically reserves the right to change, delete or add to any Map at any time within the student’s period of study at the University



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