Marketing

ACADEMIC MAP (Effective Summer 2024 and after)

*Please Note: Face-to-face/in-person instruction of this program is available ONLY at the main campus in Tallahassee, FL. This program is NOT available via Online/Distance Learning.*

This map is a term-by-term sample course schedule. The milestones listed to the right of each term are designed to keep you on course to graduate in four years. The Sample Schedule serves as a general guideline to help you build a full schedule each term. The General Education and Elective courses must be selected to satisfy all area and diversity requirements unless your program meets these requirements with major courses. Milestones are courses and special requirements necessary for timely progress to complete a major. Missing milestones will result in one of two types of map registration stops. The first level (Degree Map Off-track) is placed following grade posting if the student has missed a milestone (course and/or GPA) for the first time in the major. If a student is in non-compliance with milestones for two (2) consecutive semesters (excluding summers), a Major Change Required stop is placed on the student's registration.

Marketing is a Specialized Admissions major. To be admitted to the major, you must have completed at least 52 hours, have earned a “C minus“ or better in the Admission Prerequisite Courses (CGS2060, CGS2100 or CGS2518, MAC2233, ECO2013, ECO2023, ACG2021, ACG2071 & STA2023), and have the required overall GPA.

Marketing is one of the three basic functions of business and involves the study successful products, including new product development, promotion, pricing and distribution of products that satisfy the needs and wants of customers. The methods, policies, costs, and problems of the producer, consumer, and distributor are also studied. The purpose of the major in marketing is to acquaint the student with the basic character and scope of marketing and its central role in producing revenue for firms. Courses provide experiences in problem solving and management decision making.

Students should complete diversity requirements through their General Education coursework.

Mapping Coordinator: Jennifer Janasiewicz
Email: admissions@business.fsu.edu

Employment Information
Representative Job Titles Related to this major: Sales Representative, Purchasing Agent, Warehouse Manager, marketing Research Analyst, Wholesaler, Brand Management, Sales Manager, Consumer & Industrial Advertising manager, Consumer Research Analyst, Manufacturer’s Representative, Store Manager, Public Relations manager, Inventory Control Agent, Buyer

Representative Employers: Department Stores, consumer Goods Firms, Banks, Manufacturers, Food Distributors, Car Rental Companies, Computer Industry, Brokerage Houses, Industrial Marketers, Motel/Hotel Industry, Insurance Companies

International Opportunities: International study is available for all students and may include opportunities for internships or taking course work towards various majors and minors. International study may have an impact on the MAP; therefore, it is important to consult with the academic advisor before participating. Interested students can find information about international study, research, internships, and service opportunities at: global.fsu.edu/undergraduate-students/going-abroad.

This Map is not a contract, either expressed or implied, between the University and the student, but represents a flexible program of the current curriculum which may be altered from time to time to carry out the academic objectives of the University. The University specifically reserves the right to change, delete or add to any Map at any time within the student’s period of study at the University.